She was OK with that. Grateful—actually thanked me. I suggested she refocus her ad and go with an Anti-Pain and Restful Night theme. Especially the anti-pain. She does cross-sell tons of mattresses to people who just come in looking for a headboard, so we decided a good tagline to lead off her ad would be: “Cloud Eleven Sleep Systems: Because Back Pain is Never in Fashion”.

Hey, I'm no ad agency; but it should work for her.

Forgot to call Mattie tonight. She might be up, but I'd rather not risk it. Last time I talked with her she sounded pretty weak. Better to just wait until tomorrow.

Later, Journey.

Read December 11th entry.

Read December 15th entry.