March 7. Tuesday Night.

Hi Journey.

We don't need any kind of total makeover or such a radical notion like that. We need to keep moving forward with our marketing, keep adjusting the knobs until it's completely tuned in to our customers' wavelength.

Yes, it's a never-ending process, but I don't know how to inch along the path toward greater profits other than to keep pushing forward. I do feel that minor adjustments are the key. There's no point in completely overhauling our marketing and our image every time we turn around. The customer needs to have a clear idea of who we are and what we do if we are to have any hope of them passing on that message to their friends. Referrals are our life-blood.

Today was a short follow-up Bloom Team meeting. Joni's tallied up all the results from the SelfScore we all took last week. To tell the truth, Journey, I didn't know what to expect. I'm the owner, the founder, and the Chief Marketing Officer of our little company. I'd love it if three years from now we're actually big enough for me to assign a staff person to shepherd the marketing through, at least part-time. But I'll always be owner and founder.

OK, Journey, yeah maybe in my wild fantasies I sell the place for a zillion bucks, but let's don't count on that happening anytime soon.

So it's hard for me to remain objective about how other people see us. Yes, WriteBack campaign and the TeaTime sessions supply me with some decent client feedback, but I still need to know what staff thinks. You can only go so far in-depth with the clients when probing their perception of the company, anyway.

Amazingly, our team is fairly consistent in their views on our company. Everybody scored the “People” section lowest. Everybody except Joni. She rated us highest in People.
Joni and Dana rated our “Brand” scores high, while Shelly, Viv and I all rated Brand as medium. Amazing that Viv and I actually agreed on something for a change.

Shelly rated our “Package” low, but everybody else scored that in the medium category.

I was the only one besides Joni that viewed everybody's answers. Joni just tallied up the scores, averaged them, and passed them out at today's Bloom Team meeting.

Then we just talked.

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